A tool that helps sound designers keep their work organized, consistent, and easy to share with developers. Right now, teams managing sound in apps have no dedicated tool. They rely on scattered files, messy spreadsheets, and tribal knowledge. Sonic gives them one place to manage every sound, define how it should behave, and hand it off cleanly.
Year
2026
Type
Pre-launch SaaS
Role
Product Strategist
Product Designer
UX Researcher
Problem
There's no tool built for managing sound in digital products. Designers track everything in spreadsheets, share specs over chat, and lose consistency as soon as someone else makes a change.
Hypothesis
If sound designers had a structured system to organize, document, and control their sounds (the way visual designers use design systems), teams could grow without things falling apart.
Solution
One workspace where teams manage their sounds, set behavioral rules that apply everywhere, and hand off clean specs to developers without a single back and forth.
10
User interviews
3
Distinct workflow patterns
0
Dedicated tools on market
100%
Were using spreadsheets
Users
Sound interaction designers
Audio UX Leads
Design system managers
Front end devs
Customers
Mid size consumer apps
Design system teams
Enterprise product orgs
Key Findings
Behavioral rules undocumented: Volume, overlap, and looping etc.. live in engineers' heads
Handoff is broken:Devs get a .wav and figure out the rest
No source of truth: Tokens scattered across drives, DAWs, and Slack threads
MVP Roadmap
Research & discovery
Design & prototype
Validate & iterate
Build & Ship
Grow & expand
Dashboard
Selene’s dashboard provides a clear, hierarchical view of the marketing ecosystem—organizations contain campaigns, and campaigns contain messages.
Users can manage campaigns within each organization, track performance across email, SMS, and WhatsApp, and monitor metrics like CTR, reply rate, and bounce rate. The action center surfaces pending approvals and failed messages, keeping teams aligned and proactive.
Everything is structured for scalability, offering visibility from organizational insights down to individual campaign performance.
AI prompt to email campaign generation
Selene's AI campaign builder lets users generate complete marketing campaigns through guided prompts. Fine-tune your output with built-in filters that shape tone, channel, and messaging style so the AI can delivers exactly what your brand needs. Connect your audience data, and Selene generates a full email campaign tailored to your segments.
Campaign Creation Breakdown
The Flow Builder is where Selene’s automation becomes visual. Users design complete multi-channel journeys — linking audiences, triggers, and personalized messages in a single interface.
A guided setup helps define the goal, channels (Email, SMS, WhatsApp), and audience source before transitioning into the canvas. Each node represents a message or trigger. Selecting a node opens an inline editor where users can write copy or prompt Selene’s AI to generate tailored variants, preview personalized outputs, and attach dynamic CTAs.
Built for speed and clarity, the interface blends logic and creativity: branch paths, schedule sequences, and visualize message timing in real time. Approvals, testing, and collaboration are built in, allowing teams to review and launch campaigns confidently — all without leaving the workspace.
Audience Breakdown
The audience page is where users connect and shape their customer data. They can integrate CRMs, map fields to align with Selene’s structure, and apply constraints to filter datasets into meaningful “segments.”
Segments allow teams to define precise audience groups—like location, or purchase history—that can later be applied directly to campaigns. This gives users full control over how data flows into their marketing efforts, ensuring every message is sent to the right audience with accuracy and intent.